Source: Beware of surveys that say nothing


When Brexit is dominating headlines some organisation feel an absolute compulsion to get in on the act. This survey of people involved in marketing in Irish companies was published in July 2016 so the information must have been collected within a week or two of the British referendum. Inevitably, assessments of the likely impact tend to feature “don’t know” and “too early to to tell” quite a lot. “Irish marketers have adopted a ‘wait & see’ attitude towards Brexit, and very few have made any significant changes to their plans for the rest of 2016, or even for 2017.” Indeed, Sherlock.